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XFL Working With Investment Bank PJT Partners Seeking Investors

According to a report by Sportico the XFL is looking for new equity investors in the league. Dwayne ‘The Rock’ Johnson, Dany Garcia, and Gerry Cardinale’s RedBird Capital Partners own the XFL. They purchased the property out of bankruptcy for $15 million, plus over $9.2 million in debts and payments in 2020.

Equity investors purchase company shares with the expectation that they’ll rise in value. The equity used in the sale of shares would help fund the league.

“Part of PJT’s responsibilities with the XFL search is ensuring potential equity investors share the vision of the current ownership group on the development and commercialization of the XFL, according to the person familiar with the transaction.”

Is the league already losing money, or is this part of the long-term plan? The USFL is working with Allen & Co. to help fund expansion in their league.

Seeking new equity investors could be a similar move. The difference is RedBird Capital holds a capital of $6 billion. But they have many projects going on.

Now that the XFL has announced its cities, the TV deal with Disney and started selling season tickets. This could be a time to start looking for more investors. The problem becomes too many cooks in the kitchen.

Former XFL Commissioner Oliver Luck had noted that the only way for Spring Football to work was to have one sole person to answer for the league, rather than a bunch of investors. It should be noted that the partnership between Luck and McMahon ended in a lawsuit.

We will keep an eye on this news. The USFL working with Allen & Co. worried some fans, but it was much to do about nothing. They had been working with the USFL for a while. This move by the XFL could be the same.

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Mark Perry, a passionate sports journalist and the founder and editor of XFL News Hub, has been at the forefront of covering the XFL since its revival in 2018. Within days of the XFL's announced return, Mark initiated XFL News Hub to keep the fans abreast of every detail, game, and development of the league. Mark's extensive knowledge of the sport, combined with his unwavering dedication to providing comprehensive and accurate reporting, has made XFL News Hub the go-to platform for all things related to the XFL. His work over the years has brought him recognition in the world of sports journalism, solidifying his place as a leading voice in XFL coverage. Beyond just reporting, Mark believes in fostering a community around the XFL, engaging fans through his innovative content and discussions. If you have any inquiries, comments, or insights you'd like to share, Mark welcomes you to contact him directly at

1 Comment

1 Comment

  1. 4th&long

    August 8, 2022 at 11:57 am

    Notice how this was announced after Townhall? Who really is funding the league and how how willing are they to go? Fox said $150mm over 3 years.
    No public comment ? Very little transparency. They need to be less vision and more candid.

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