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Dany Garcia is Positioned to Lead the XFL into the Future

We at XFL News Hub are all extremely excited to be back in action, and it’s all thanks to Dany Garcia, Dwayne “The Rock” Johnson and RedBird Capital Partners. While we’ve heard that the new ownership is aiming for a 2021 XFL season, there’s a ton of work to be done this offseason to get things rolling.

Garcia and The Rock have a long and successful history of being in business together, and they’re now bringing their efforts to the XFL. When we take a closer look, there’s a lot to be excited about with the league’s new ownership.

Dany Garcia is a business mogul, film executive and bodybuilder who started off in finance, working her way up to become the Associate Vice President of Merrill Lynch. Merrill now manages over $2.3 Trillion in assets.

Always eager for more ventures, she started her own asset management firm in JDM Partners and expanded into the real estate market. She eventually pivoted to the entertainment industry, where she has produced a litany of films, along with managing movie stars Henry Cavill and her ex-husband the Rock.

While the two ended their marriage back in 2007, they’ve remained on great terms as business partners, parents and friends for the past decade plus. As his manager, Garcia helped the Rock become the highest paid actor in the world.

It’s a unique partnership, but one with a long track record of winning, and her ex-husband said

“The best part of this, is the example we’re setting for our little girl.”

With an extensive filmography as an executive producer, Dany Garcia has seen her projects make Billions with a capital B, and is well-positioned to further hone in the XFL product.

Sure, Vince McMahon and Oliver Luck had tons of experience running sports leagues, but having ownership with a film background leads me to think that the production value of all the XFL’s media is going to skyrocket.

When the league shut down halfway through the 2020 season and began to run into financial difficulties, Dany Garcia just saw opportunity, and a league worth fighting for. In an interview with People Magazine, she said

“It was so wonderful to see this natural movement by the fan base to just have a blast and engage deeply, and know that it mattered…I think one of the greatest things about the XFL, as a startup, is that everyone recognizes every moment matters. It matters to the person who’s in the seat. It matters to the athlete who’s on the field … that’s magic, right? You care. When you care, that changes everything”

Sounds like she’s in it For the Love of Football. When rumors began swirling that the league would be up for sale, Dany Garcia made a call to the Rock.

“Let’s buy the XFL”

Four words, a few months of business and $15 Million later, she is the first woman to own a professional sports league. Now, Garcia and The Rock are at the helm, ready to steer the league to a 2021 season and beyond.

She’s been in charge one day, and is already talking about rehiring XFL staff, and potential expansion franchises down the road. If you’re not as hyped as we are go ahead and start your engines. With Garcia’s business and entertainment experience, and a fervent work ethic that only a CEO/Bodybuilder could know, I think we’re in great hands.

In short, the XFL got a hitter. More updates to come at XFL News Hub.

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Matt Nagashima has been covering the XFL since before the 2019 Draft, and has witnessed history being made as a Credentialed Reporter for the Dallas Renegades. While he is engrossed with the X's and O's, the roster building and more, it has always been his goal to keep the players first in mind in coverage, showing the human aspect of this sport behind all the action on the field. With Dany Garcia and Dwayne The Rock Johnson now at the helm, he's excited to see all the opportunities that this league will create for players to showcase their talent and make their dreams come true.



  1. David Schardan

    August 4, 2020 at 10:21 pm

    First good news of 2020! Love the XFL. NFL not so much.

  2. Mark

    August 5, 2020 at 12:32 am

    This is the dumbest deal ever. No other bidders. They paid at least 3-times the value of the assets. They do not have television contracts. It will still cost $200 million to relaunch even without expansion. Expansion would be a huge mistake. They need to prove that they can increase average attendance from 18000 to 30000 per game, which breakeven. The XFL proved that 4 XFL markets do not work for spring football. Those markets should not be relaunched. However they have to be replaced.

  3. Cindy Zimmerman

    August 5, 2020 at 2:52 am

    As a season ticket holder got three Dallas Renegades we are looking forward for the 2021 season and wish it all the luck.

  4. Jeannie

    August 21, 2020 at 7:28 pm

    Any idea where the headquarters will be? Or how laid off XFL staff can apply to be rehired?

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