In a significant development, the XFL has let go of key personnel, including CMO Janet Duch and VP of Marketing Anthony Zucconi, according to exclusive sources from XFL News Hub. This move, affecting up to 30 people, is part of a sweeping restructuring strategy as the league prepares for a clean slate starting in June.
Based on the information we’ve received, the changes involve letting go of three to five people from each team and an additional ten from the league. This restructuring follows a thorough performance review conducted by RedBird Capital Partners, the league’s primary investor.
While it’s unclear if these changes are strictly budget-related, what’s evident is that the restructuring heavily affects the marketing and events departments. Notably, the Vegas team experienced a significant impact with the dismissal of its entire sales team.
RedBird Capital Partners was reportedly discontent with the league’s marketing strategy and the promotion of the league. It’s evident that these cuts could be an attempt to revamp these aspects, aiming to enhance the league’s visibility and overall brand identity.
The league is also still grappling with Vegas stadium-related issues, which could be a potential area of improvement that these new changes aim to address.
These cuts could also be a strategy to make the league more appealing to potential investors. With rumors swirling about incoming investors, it’s possible the XFL is trimming costs to present a more efficient and streamlined operation. Various departments, including sales and IT, are expected to be affected by these changes.
While it’s still unclear what the full implications of these cuts will be, the message is clear: The XFL is looking to make significant changes and improvements. As fans and followers of the league, we’ll be watching closely to see how these changes unfold and what they mean for the future of the XFL.
Stay tuned to XFL News Hub for more exclusive updates and insights on the XFL.
*UPDATE: The XFL released the following statement
The XFL’s first season was a success with strong growth metrics seen across fan engagement, viewership and revenue channels. As the XFL plans for 2024 and beyond, it has decided to transition into a dual full-time and seasonal-based employment model to improve efficiency and drive sustainable business performance across all markets, given the seasonal nature of the business. The XFL will continue to employ full-time business and football operations functions on both the League and team levels and will scale up hiring each year for pre-season and in-season roles.
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