The last thing we would have ever expected to see was the return of The XFL. The original league was the brainchild of WWE Chairman Vince McMahon and at that time he promised a mix of The NFL & The Attitude Era. The XFL did bring some innovations to the game of Pro Football that is still with us today, but ultimately the league closed its doors after the hype faded away. Ratings fell from a stunning 10.3 for the league’s debut all the way down to the lowest numbers seen for primetime network sports at a 2.1 by the end of the season.
Former NBC Sports Executive Dick Ebersol, who partnered with Vince McMahon on the league, even admitted that the league was just “terrible football.” NBC dropped it from their television schedule after the first season and that was the beginning of the end as The XFL folded up shop shortly thereafter. Now almost 20 years later, Vince McMahon has shocked the world yet again by announcing The XFL’s return. But it’s going to be a very different league than it was before. WWE is in a different place. So is Professional Football. Back in 2001, concussions were hardly a concern as The XFL promoted a more hard-hitting product at the same time when Pro Wrestlers were hitting each other in the head repeatedly with steel chairs.
XFL 2020 promises to be vastly different than XFL 2001. McMahon is now saying that the league will not have any cheerleaders, nor will it sign anyone with a criminal record. He also hinted that it could be mandated for players to stand for the national anthem while also saying that the league would stay out of politics. With his wife in President Trump’s cabinet, perhaps McMahon is trying to appeal to the conservative-minded “stick to sports” crowd. It is interesting that McMahon has tried to enter back into the Professional Football world with another league called The “XFL” because it carries both positive and negative brand recognition. Maybe time adds a bit of nostalgic value to everything, but the question now becomes who wants to partner with McMahon on the new and improved XFL.
Created A League Without A TV Deal
McMahon has taken a risk here by announcing plans for the league without broadcast plans in place. He now has about
What About FOX Or Facebook Live?
If there is one network that might take a leap of faith, it could be FOX. There is already reports out there that the company has agreed to air WWE Television Programming. It has already been reported that SmackDown LIVE has landed a huge and lucrative deal with FOX and there are even additional reports that other WWE Television Programming like NXT & 205 Live could end up on FS1 & FS2. For WWE, that kind of weekly network exposure would be huge. For FOX, the deal would make sense because SmackDown LIVE would immediately become their highest rated weekly program and it would bring valuable programming tonnage to FS1 & FS2. It might even help get FS2 in HD everywhere and add distribution for that channel.
Now imagine a TV package deal where McMahon ties up WWE rights with XFL rights. Sure, they are two different companies with The XFL operating from McMahon’s Alpha Entertainment, but the bundle would make a lot of sense for McMahon. What if it’s not traditional terrestrial television though? McMahon has already proven to be a visionary in digital streaming with the creation of The WWE Network. And we all know streaming platforms like Amazon, Twitter, & Google have slowly been getting more and more involved with live rights.
If the television networks are hesitant, McMahon could always strike a deal with Facebook LIVE where they become the exclusive TV home of The XFL. WWE has even partnered with Facebook LIVE for The Mixed Match Challenge that aired on the social media platform. And Facebook LIVE saw a ton of viewers for The Ball Brothers playing in Lithuania. The XFL carries a similar interest and novelty factor and there wouldn’t quite be the same pressure to draw ratings there.
XFL On The WWE Nework?
According to The Wrestling Observer Newsletter, The XFL is expected to announce a television deal within weeks. Head Coaches & Star Quarterbacks for each team are also expected to be announced early next year. Current plans call for the league to sign Eight Star Quarterbacks at around $250,000 to $300,000 per year and then start promoting them in their local markets. If all else fails, McMahon always has a fallback option – his own WWE Network. With millions of subscribers and live wrestling shows already, why not add some XFL football as well? It could even add a new base of subscribers to the network, which WWE is always looking for. Who wouldn’t want to watch a football game picture in picture while also enjoying Ric Flair winning The 1992 Royal Rumble?
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