3 Key Points:
- XFL Properties LLC has officially trademarked the UFL (United Football League).
- UFL.com belongs to the University of Florida, and unitedfootballleague.com is taken.
- The move comes as there is already a UFL with plans for a 2024 spring season
In an intriguing move, XFL Properties LLC has acquired the trademark for UFL, also known as the United Football League. The trademark was officially filed on October 10th and includes 22 standard language trademarks. What complicates the landscape of spring football, is the UFL name is already associated with a separate entity planning a 2024 season.
Currently, the domain UFL.com redirects to the University of Florida’s website, while unitedfootballleague.com is owned by someone but not working yet, could be this new league. This will likely present some potential branding challenges for the XFL-USFL’s new venture.
The trademarks cover a wide range of services, including “promoting the interests of professional and member football clubs” and various broadcasting services like “Internet protocol television (IPTV) transmission services” and “Transmission of podcasts.”
Interestingly, there’s already a United Football League in the works, with a website at uflfootball.com. This league plans to launch a 2024 spring season starting on February 24th with 14 teams. Their brand of football will follow a CFL-style format and run from February to July. Given that both leagues are aiming for the spring football market with the same name, it appears that some discussions will likely be needed to resolve the overlap.
Additionally, the United States Football League (USFL) still holds a trademark for the National Spring Football League (NSFL), which they acquired on September 22nd. This adds yet another layer of complexity to an already interesting spring football ecosystem.
XFL’s new UFL trademark fuels speculation about the new organization’s future and brings about questions concerning the existing of two UFL leagues. Stay tuned to XFL News Hub for the latest details. We reached out to the current UFL for comment.
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