Hometown Executive Will Oversee Team Business and Event Operations
St. Louis, MO., December 8, 2022 – The XFL today announced that they have appointed St. Louis native and former NFL wide receiver, Brandon Williams, as the Vice President of Business and Event Operations for the St. Louis Battlehawks. Williams, 38, becomes the youngest sports executive in the region, he will oversee the team’s business performance and activations to elevate awareness, drive fan and community engagement, and execute gameday experiences based on the League’s strategic plans.
“We are thrilled that Brandon is joining the XFL as our Vice President of Business Operations in St. Louis,” said Brooke Campbell, XFL Senior Vice President of Team Services. “His unique background in business, having played the game at the highest level, and this being his hometown is a winning combination that provides a strong foundation to lead this franchise.”
In his most recent position with Anheuser-Busch, Williams was in innovations marketing, where he worked as an internal consultant leading a cross functional team with key stakeholders in logistics, supply, graphics, legal, procurement, and brewery operations within the Anheuser-Busch ecosystem. The brands he worked on represented 100s of millions in sales revenue.
“I’m incredibly thankful for this opportunity,” said Williams. “Growing up, playing and working in sports media in St. Louis, I understand how important football is to the fabric of our community. Having witnessed first-hand the passion and support for the game and Battlehawks, I am excited to build upon that success as we continue with a fan-first approach and even more ideas for the 2023 season.”
A two-time Second Team All-State selection in football for Hazelwood East, Williams continued his education at the University of Wisconsin. Among his accolades, Williams set a freshman record with 52 receptions and school mark of 32 kick-off returns and 670 yards. He ended his career with the most catches (202) and second in all-purpose yards (5852) in Badger history.
Drafted by San Francisco in the third round (#84 overall) of the 2006 NFL Draft, Williams played two seasons with the 49ers before signing with the then St. Louis Rams. He finished his playing career with the Pittsburgh Steelers in 2009.
After attending NFL Broadcast Boot Camp, Williams worked as a studio analyst and radio host for the Big 10 Network, ESPN and contributed to St. Louis area media outlets for nine seasons. During this time, he also worked as a certified financial planner and published Millionaire Mindset: Seven Principles Athletes Need for Financial Freedom before earning his M.B.A. at Lindenwood University.
Williams also served as the first President of the St. Louis Former Players Chapter of the NFLPA.
Stull Returns to Battlehawks as Communications Director: Brian Stull joined the Battlehawks in August of 2022, resuming the same position he held in 2020 as Director of Team Communications and Media Relations. Prior to the XFL, Stull worked in St. Louis sports media as an on-air talent, reporter, and writer. A graduate of Fort Zumwalt North High School, Stull earned his bachelor’s degree from Truman State University.
The St. Louis Battlehawks return to action when the XFL kicks off on February 18, 2023 in partnership with its exclusive broadcast partner, The Walt Disney Company and ESPN. For more information on tickets, please visit, XFL.com/tickets.
The XFL’s ownership group, led by Dany Garcia, Dwayne Johnson, and Gerry Cardinale’s RedBird Capital Partners, is building a fan-first, fast-paced global professional football league with innovative rules and enhanced 360 game experience. The XFL will bring entertainment to world class football, with the goal of advancing the game of football and expanding player opportunities when it launches in February 2023.
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