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XFL Co-Owner Dany Garcia Shows XFL Content Plan & Deliverable On Insta

We continue to get more hints from XFL Co-Owner Dany Garcia. First, it was the picture in the bathroom over a week ago talking about NDA’s. Now, this screenshot of a zoom meeting showing off her XFL style nails. Clearly, this was a message to XFL fans more than her choice of nail color.

What is interesting is who is sharing his screen with the XFL ownership group. The person showing the presentation is Jay Rothman. He is presenting something called “XFL Content Plan & Deliverable” with a date of 6/4/21.

A quick search of Jay Rothman on LinkedIn shows he is the CEO of JR Media, LLC.

From his LinkedIn…

“Jay is a veteran Producer and Production Executive who spent 33 years of his 4 decades in the television industry at ESPN. His resume spans an impressive number of oversight and production of live sports and events, studio shows, and other specialty programming.

The list of talent that Jay has touched and worked with is extensive, both high profile and entry level. From play by play, studio hosts, analysts, and reporters, his work with on-air talent is marked by his honesty, straight talk, patience, and detail. His experience and knowledge in the live events he covered blended with his journalistic sensibilities in news coverage gets the best out of who he works with.

Jay is a multiple Emmy Award winner who prides himself in building teams, being a coach and mentor, and having strong relationships across the media industry.”

If you zoom in on the photo, you can see the title of the presentation.

NewsCo Content Plan & Deliverable [Final Draft].pdf Page 1 of 39.

If you heard our own Mike Mitchell recently on This Is The XFL Show. He talked about the potential creation of a parent company, and underneath that umbrella would be the XFL and CFL. The NewsCo moniker would not be the actual name.

“NewCo or Newco is a generic name for proposed corporate spin-off, startup, or subsidiary companies before they are assigned a final name, or to proposed merged companies to distinguish the to-be-formed combined entity with an existing company involved in the merger which may have the same (or a similar) name.[1] In a handful of cases the new company may retain the name “Newco”


Does this mean the XFL is gearing towards a kick-off in 2022? Most likely, no. We have detailed extensively on XFL News Hub why a kick-off in 2023 is more likely.

The league has hired very few personnel as they work through the details of their partnership with the CFL. In XFL 2.0, they started hiring coaches and team presidents in February of 2019. We are way past that timeline.

Garica dropped her first hint nine days ago, and this is more of the same, just letting fans know they are up to something but can’t say much due to the NDA’s signed.

We assume this was not in response to the USFL announcement, which was seven days ago. Just more hints that exciting news is on the way for XFL fans. They are out there working, and we have to wait and see what they have planned.

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Mark Perry, a devoted sports journalist and founder of XFL News Hub, has been a key figure in XFL coverage since its 2018 revival. Launching XFL News Hub soon after the league's return announcement, Mark has established the platform as a primary source for comprehensive XFL updates. Renowned for his in-depth knowledge and commitment to sports journalism, Mark actively engages the XFL community, welcoming interactions at

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