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XFL CEO Oliver Luck Talks Strategies And Main Focus For The League

Below is an interview between Cheddar & XFL CEO Oliver Luck, where he gave an update on The XFL’s progress. Below are the highlights:

– Luck explained that The XFL’s strategy is to appeal to die hard football fans, NFL season ticket holders and people who regularly watch but don’t have football to consume during the off season. He says that they have the next year to create the most crisp, quality version of their product and to obtain players that they think will succeed.

– Luck says that they want to sign college football players that just barely don’t make the cut in to The NFL, whether it’s because they’re too small, too short, or too slow.

– He said that one of their main focuses for linear success is broadcast and cable exposure. They will be announcing powerful partners in those fields within the next couple weeks.

– Luck said, with XFL as a startup, filling the stadiums and obtaining season ticket holders is the most important place to start. They plan to use the same traveling and marketing strategies that WWE uses with Wrestlemania, RAW & SmackDown LIVE.

– He confirmed that fantasy leagues, betting and mobile wagering will all be available through The XFL, likely through a platform they’ll supply.

– Luck said that The XFL will be a more up-tempo, physical game of football and they will be modifying upwards of a dozen rules, a few of them being major deviations from the current NFL rule book.

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