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XFL Partners With Navigate, Sports Research, Data And Analytics

Honored to team up with the XFL, again!

The XFL’s ownership group, led by Dany Garcia, Dwayne Johnson, and Gerry Cardinale’s RedBird Capital Partners, is building a fan-first, fast-paced, global professional football league with innovative rules and an enhanced 360 game experience. We’re excited to be helping the league build their in-market value proposition, value sponsorship assets and support commercial conversations.

President of Navigate, Jeff Nelson, notes,

“We know from digging into the metrics in 2020 that the interest in spring football and the strength of the XFL name are a powerful combination, especially for brands. Now, with the XFL’s incredible ownership and leadership group building an even stronger league, and with Disney as the ultimate platform for the league to reach fans, we are thrilled to be diving back into the data to demonstrate the value and impact that will be possible for corporate partners.”

Who Is Navigate

Founded on best-in-class research, data and analytics, we guide strategies and decisions for the largest leagues, teams, brands, networks, and universities in the world. This broad clientele gives us a unique 360-degree view and understanding of our industry.

There are agencies that specialize in research or data, while others specialize in consulting, but nobody blends those two in sports and entertainment quite like Navigate. Our ability to pull insights and translate them into concise answers and recommendations for the leadership team is why our top clients keep coming back.

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Mark Perry, a devoted sports journalist and founder of XFL News Hub, has been a key figure in XFL coverage since its 2018 revival. Launching XFL News Hub soon after the league's return announcement, Mark has established the platform as a primary source for comprehensive XFL updates. Renowned for his in-depth knowledge and commitment to sports journalism, Mark actively engages the XFL community, welcoming interactions at

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