Connect with us

XFL News

PR: XFL Names Jeff Altstadter as Vice President, Communications

NEW YORK – AUGUST 1, 2022 – The XFL today announced that Jeff Altstadter has joined the League as Vice President, Communications. Altstadter will lead day to day comgmunications operations, aligning the League’s public and media relations strategies with its priorities to drive awareness and build team and player visibility on a national and local level. He will report to Janet Duch, Chief Marketing and Content Officer.

“We are excited to welcome such an experienced communications professional to the team. Jeff will draw on his over two decades of sports business and media experience to help implement and lead our national and local media strategies,” said Russ Brandon, President of the XFL. “He will play a critical role in integrating the XFL within our eight markets, cultivating relationships with media and overseeing each of our teams’ communications functions.”

In this role, Altstadter will work with senior leaders across all business units and football operations to develop communications strategies and execute plans that will advance the League’s objectives with a focus on protecting, shaping and telling the XFL story in compelling, creative and unexpected ways.

He will oversee each of the eight teams’ media relations functions and support teams’ local footprint while scaling nationally. He will also lead efforts in identifying reputational issues and provide real-time support regarding enterprise-level events, including business transactions, material announcements and crisis situations at both the League and team levels.

“We are thrilled to officially welcome Jeff to the XFL. His communications vision and unique perspective on the sports media landscape will help us explore different avenues in which to tell the XFL story,” added Duch. “There is much more to come as we look to deeply engage with our fans and the cities our teams will play in, and I’m looking forward to working closely with Jeff to elevate the XFL.”

Altstadter brings over 20 years of sports business and public relations experience to the role of Vice President, Communications for the XFL. Before joining the XFL, Altstadter was most recently the Director of Publicity for sports betting operator PointsBet USA, overseeing the company’s earned media coverage, public relations and corporate communications.

Previously, Altstadter worked for the United States Golf Association (USGA) in various public relations positions, working on long-term and event-driven communications strategies. He also served as Senior Director, Communications for the New Jersey Devils, handling media and player relations. He received a Bachelor’s degree from Arizona State University.

The XFL will kick off on February 18, 2023 in partnership with its exclusive broadcast partner, The Walt Disney Company and ESPN. Season ticket deposits are available online for all teams at

For more information, visit and follow us on Twitter, Facebook, and Instagram.

About XFL

The XFL’s ownership group, led by Dany Garcia, Dwayne Johnson, and Gerry Cardinale’s RedBird Capital Partners, is building a fan-first, fast-paced global professional football league with innovative rules and enhanced 360 game experience. The XFL will bring entertainment to world class football, with the goal of advancing the game of football and expanding player opportunities when it launches in February 2023. 

Unleash the Action: Sign up for XFL Insider and Fuel Your Passion for Football!

Mark Perry, a passionate sports journalist and the founder and editor of XFL News Hub, has been at the forefront of covering the XFL since its revival in 2018. Within days of the XFL's announced return, Mark initiated XFL News Hub to keep the fans abreast of every detail, game, and development of the league. Mark's extensive knowledge of the sport, combined with his unwavering dedication to providing comprehensive and accurate reporting, has made XFL News Hub the go-to platform for all things related to the XFL. His work over the years has brought him recognition in the world of sports journalism, solidifying his place as a leading voice in XFL coverage. Beyond just reporting, Mark believes in fostering a community around the XFL, engaging fans through his innovative content and discussions. If you have any inquiries, comments, or insights you'd like to share, Mark welcomes you to contact him directly at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in XFL News