December 7, 2022 – ARLINGTON, Texas Under Armour (NYSE: UA, UA.C) has just been named the official uniform provider for the XFL. Under Armour will be the only provider of all XFL teams’ on-field uniforms, including jerseys, base layers, sideline gear, and training wear, beginning with the 2023 season.
In collaboration with Under Armour, the XFL has unveiled its new uniforms for the next season. The outfits, both home and away, are designed to represent each team’s identity. The XFL’s ownership, marketing, and Under Armour’s creative departments worked together on the project. Sublimated on the inside of the team jersey collars is the motto “Blood, Sweat, Respect,” which is a personal message from the owners to the players.
We have worked closely with Under Armour on Project Rock for the past ten years. Dany Garcia, Chairwoman and Owner remarked, “They have shown to be a best-in-class partner and true pioneers in the high-performance sports market.” This long-standing partnership has led to the logical next step of having them join the XFL as an Official Uniform Partner. We’ve been working directly with their top talent to design uniforms that capture each squad’s unique spirit while providing cutting-edge athlete solutions that boost performance and protect players. We can’t wait to see our players lace up with new uniforms in February, and we hope our fans are just as pumped about them as we are.
The XFL’s official jerseys are Under Armour’s ArmourGrid 2 jersey, which has a patented blend of materials strategically positioned for durability, fit, and airflow. The jerseys’ front and back body panels are made of ArmourGrid Vent, a ventilated woven ripstop with a “No-Grab” finish that also removes any excess flexible areas. Under Armour’s Twillot fabric, a long-lasting wicking and anti-microbial tricot blend, were used for the shoulder yokes, collar, and cuffs, while the high-stretch and vented Smokestack mesh were used for the side and lower body panels.
According to Dwayne Johnson, owner of the XFL, “we have created a solid relationship with Under Armour over the years as our valued partner with Project Rock.” They are the ideal partners for our XFL brand since we have become the undisputed leaders in game-changing, innovative products that are created and tested for premium performance. To make sure that these new jerseys reflect the pride and history of each community and are built to endure the rigors of this sport and each player leaving everything on the field on game day, we have been working closely with Under Armour for almost two years. Get ready to see our players in 2023 ball out in full XFL regalia!
‘Uniforms are a special and integral aspect of the League, our team brands, and our players’ ability to represent their communities. The home and away kits include designs we’re confident our supporters will be pleased with the sport. “In Under Armour, we’ve discovered a company that shares not only our love for the game of football but also our commitment to innovation to push athletes and the game to the next level,” explained Russ Brandon, President of the XFL.
Since our company’s inception occurred on the football field, we are thrilled to back the XFL, its players, and their fans in their endeavor. According to Under Armour’s vice president of global sports marketing, Sean Eggert, “Our partnership with the League is an evolution of Under Armour’s commitment to supporting athletes on their journey to compete in a sport with innovative performance solutions they need to train, compete, and recover both on and off the field.” We are incredibly grateful for all that Dwayne Johnson and Dany Johnson have done to bring their vision of an improved XFL to fruition.
The XFL’s inaugural season will begin on February 18, 2023, with The Walt Disney Company and ESPN serving as the official broadcast partners.
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