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XFL TV Deal; Two Games On Network TV, Two On Cable

One nugget dropped during the announcement of new head coach/GM of the XFL St. Louis franchise was by XFL Commissioner and CEO Oliver Luck. The XFL TV deal seems already in place and close to being announced.

Luck said the XFL has a TV deal with “two very powerful media companies.” Two games a week will be on network over-the-air television and two games on a major cable channel. He even mentioned those broadcast partners were at The Spring League games doing testing. He stated the partners were pleased with the XFL rule changes and getting used to the fast pace play.

This TV coverage is significantly better than what the AAF had. The AAF’s first game drew solid ratings on CBS. Then games were all over the place from NFL Network to TNT, CBS Sports Network or the BR Live streaming service, which made games hard to find. The XFL’s approach is very different, plus there are reports that the American Football Alliance was paying for their own air time. Something the XFL will not be doing.

Luck made it very clear that the XFL is nothing like the failed AAF. “We believe we’re well on our way to a successful launch in February of 2020. We’ve got a great business plan.”

TV Upfronts, which are when TV channels pitch their fall shows to advertisers, are in May. Don’t be surprised if the announcement comes then. For the record, Fox which already has a relationship with Vince McMahon and the WWE, have their upfront May 13th. Could the XFL be waiting till the Fox meeting to drop the announcement? Stay tuned to XFL News Hub for the latest on the TV deal.

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Mark Perry, a passionate sports journalist and the founder and editor of XFL News Hub, has been at the forefront of covering the XFL since its revival in 2018. Within days of the XFL's announced return, Mark initiated XFL News Hub to keep the fans abreast of every detail, game, and development of the league. Mark's extensive knowledge of the sport, combined with his unwavering dedication to providing comprehensive and accurate reporting, has made XFL News Hub the go-to platform for all things related to the XFL. His work over the years has brought him recognition in the world of sports journalism, solidifying his place as a leading voice in XFL coverage. Beyond just reporting, Mark believes in fostering a community around the XFL, engaging fans through his innovative content and discussions. If you have any inquiries, comments, or insights you'd like to share, Mark welcomes you to contact him directly at

1 Comment

1 Comment

  1. Joe

    April 22, 2019 at 7:40 pm

    if anybody from the XFL reads these comments…..bad idea to start the
    inaugural kickoff one week after the Super Bowl….it’s anticlimactic. My
    co workers and I look forward to the XFL but we all think there should
    be a two or three week pause before a new league commences.

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