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XFL Adds NBC Sports Veteran As VP of Media Partnerships

The XFL continues to add to its executive staff leading up to kick off in February of 2020. The league announced additions to both the XFL home office in Stamford Connecticut as well as key personal additions to XFL teams.

Len Mead has been added as VP of Media Partnerships. Mead will manage the day-to-day relationships with the XFL’s broadcast partners like FOX Sports and ABC/ESPN. He will also explore potential new partners in TV, radio, and other platforms.

We had asked Oliver Luck in the past about a potential XFL radio deal, at the time they were exploring their options. Mead would be the guy to make that happen.

Mead joins the XFL after nine years with NBC Sports Regional Networks. Prior to NBC, he worked at NESN and ESPN. He was part of the team that brought ESPN3 to ESPN. He and his team conceived the ‘Megacast’ concept, which ESPN uses to this day.

XFL Team Hires

XFL Seattle hires Pete Tenney as Director of Content Production and operations and will lead the team’s content and production department.

Tenney was the creative director at the NFL Players Association. He produced athlete-centered content for partners like Amazon, Spotify, EA Sports, and Warner Bros. Before his time with the NFLPA. He was a senior producer at Bleacher Report.

Michelle DeLancy has also joined XFL Seattle as Senior Director of Marketing and will be responsible for building the XFL Seattle fan base.

She was most recently the general manager at ABC Creators, where she oversaw all aspects of the business including brand management, event operations, sponsor sales, athlete relations and development, marketing and communications.

Rob Carolla will join XFL Dallas as Head Of Communications. He recently served as President of the College Sports Information Directors of America (CoSIDA).

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