When people talk about the National Football League (NFL), some might think it’s just a sport like any other, where fans simply show up to watch matches, bet on them and that’s it. But to Americans, that may come off as an insult because the NFL to them spells culture, family, fun and of course, food. In fact, the Super Bowl is the most-watched sporting event in the US.
That championship is so massive that it is considered America’s second-biggest day of food consumption, only after Thanksgiving. It might sound like a joke until you read the National Chicken Council’s 2024 Wing Report, showing Americans devoured up to 1.45 billion wings while watching Kansas City vs San Francisco.
Just before you start salivating, this article is not really about food but about another big thing done during each NFL season up to Super Bowl Sunday – betting. In the 2024 season alone, people wagered about $35 billion on the NFL, with $1.4 billion on the Super Bowl. With such figures, it’s almost obvious that most wagering platforms, including Malawi betting companies, would want in. So, what can they do to draw in more NFL fans? Follow through to find out.
Boosting security on their platforms
When it comes to betting, security is usually a major consideration for most players. As much as NFL fans want to add some extra excitement to the game through betting, they don’t want to do so on a platform where their money and personal info feel exposed. This is a genuine concern because cyberattacks on betting sites have become quite rampant. Isn’t it unfortunate that the sports betting industry bleeds over $1 billion annually to cybercrime? Even beyond money, think of the quietly expensive currency called trust that is lost when such attacks happen.
That’s why Malawi betting platforms and other smart sites are now employing different technological tactics to build their defense walls. Two-factor or multi-factor authentication is no longer a luxury but a necessity. At least it ensures that even if someone steals your password, they cannot access your account unless they also have access to your phone or another verification method. Microsoft actually found that multi-factor authentication can block more than 99% of account break-in attempts.
Other things like data encryption, performing regular security checks and responding to any threats promptly can also help tighten security. When fans feel safe on your platform, they will most likely come back and also tell others about it. Interestingly, almost 90% of consumers trust such recommendations. So, whether your company is in the USA or Malawi betting space, security is non-negotiable if you’d like to attract more NFL fans.
Prioritizing mobile-first designs
Today, sports bettors really want the flexibility to bet from anywhere, at any time. And what better way for a betting site to offer that than through the one gadget almost everyone carries everywhere? In fact, in 2024 alone, 3 out of every four people who visited a sports betting platform did so through a mobile device. With this mobile betting trend, mobile-first designs are becoming the standard. These are betting sites that are built for small screens first, thus offering smooth navigation and quick load times for NFL fans betting from their phones.
Imagine trying to bet on a platform that has buttons crammed together, a layout that spills off the screen and needs you to pinch and zoom just to read anything because the text is tiny. You cannot wish that level of frustration upon anyone, especially if they are betting as they watch the game unfold.
No wonder many platforms, even those within the growing Malawi betting scene, are optimizing their designs for use on phones. Just like other bettors, NFL fans want speed and ease, and if you can deliver that seamlessly on mobile, then you are steps ahead of your competitors.
Streamlining payments
It’s obvious that for you to complete an NFL bet, a transaction must be involved. That means that a payment system on any sports betting site is inevitable. But bettors don’t want just any payment system – they want a functional one that can allow them to wager fast and smoothly.
Statistics show that around 70% of people expect their payments to go through in less than two seconds, and if things take longer, up to 20% abandon the process. That clearly shows that delays in payments, especially in time-sensitive situations like live betting, can be such a deal breaker.
No wonder several Malawi betting sites and others globally are now focusing on streamlining their transaction systems by offering fast, familiar and secure payment options. From mobile money to card payment and digital wallets, all these are used in order to give fans a hassle-free experience. That way, they will not only develop confidence in your platform but also most likely become regulars.
There is truly a lot that betting companies can do to appeal to the over 410 million NFL fans worldwide. By improving their security and payment systems and making their designs more mobile-friendly, wagering sites, including those in the Malawi betting industry, can actually attract more players. In the end, it’s never just about a betting platform but a place fans can come back to, season in, season out.
