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BJCC Needs Remaining $1.6M To Bring USFL To Birmingham

Last week Roy S Johnson of told The Markcast that Fox Sports and the BJCC were hoping to have a deal finalized by late last week.

On Thursday, the Greater Birmingham Convention and Visitors Bureau board voted to make a $2 million commitment to support the USFL to Birmingham proposal. The deal is still $1.6 million short of its goal.

The $1.6 million is still needed to cover the cost of the game day staffing, equipment, and field labor, and other items for the 2022 USFL season. So who is going to come up with the rest of the funds needed to close the gap? According to CBS 42, it will likely come from the public sector.

“I think the remainder of the funding will come primarily from the public sector and maybe a little from the private sector, so it’s a combination of both with most of it being led by the public sector,” said Gene Hallman, president, and CEO of the Bruno Event Team.

“There are some incentives that come with the investment. Fox Sports estimates the overall economic impact of the league would be around $21 million for Birmingham.”

WBCR 6 has this to say about the USFL deal.

“Birmingham will be offered for free two 30 second commercials during the games to promote the area. So far, Jefferson County and Birmingham have not committed any funding to the project. “

This could be a make-or-break week for the USFL in Birmingham. Stay tuned to XFL News Hub for this ongoing story.

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Mark Perry, a passionate sports journalist and the founder and editor of XFL News Hub, has been at the forefront of covering the XFL since its revival in 2018. Within days of the XFL's announced return, Mark initiated XFL News Hub to keep the fans abreast of every detail, game, and development of the league. Mark's extensive knowledge of the sport, combined with his unwavering dedication to providing comprehensive and accurate reporting, has made XFL News Hub the go-to platform for all things related to the XFL. His work over the years has brought him recognition in the world of sports journalism, solidifying his place as a leading voice in XFL coverage. Beyond just reporting, Mark believes in fostering a community around the XFL, engaging fans through his innovative content and discussions. If you have any inquiries, comments, or insights you'd like to share, Mark welcomes you to contact him directly at

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