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The Complete Beginners Guide to Sports Betting

Betting on sports is as simple or as complicated as you would like it to be. In much the same way to investing, there are both simple and complex strategies, but there are some good fundamental practices to abide by. By using the best football bookmakers in the UK along with good strategy, you can maximise your chances of success.

Understand how odds work

Fractional odds are the most commonly used framework in the UK. The second number in the fraction denoted the stake, whilst the first number denotes the winnings. So, 4/1 means a £10 bet wins £40, plus the steak gets returned after. Were left with £50. Likewise, 4/11 means an £11 bet will win £4. 

The second example is when odds are short, usually indicating this is the favourite. This means the bookies think this event is more likely than not. So, we don’t just bet on which even we think is most likely to happen, but which event we believe in more than the bookmaker does. This way, we get good expected value, because their odds won’t be as short as they ought to be. This may or may not mean betting on the underdog.

Markets and Strategies

The next step is figuring out which sport you want to bet on. This is a double-edged sword, because on the one hand you don’t want to pick a sport you know nothing about. But, choosing a sport you do know well can often lead to an overconfidence. Whichever market you bet on, basic research is required for each bet (i.e. looking at form, injury news etc). 

Strategies will depend within this. For football, some people lke to bet on the outright winner of a game, whilst others will choose how many goals in a given game. The research you form should be catered specifically to the betting type.

Of course, there are plenty of online tipsters and such to help you too, though you should never blindly follow advice. Always pair tips with your own intuition and research. Finally, determining whether the odds are good value will be the last piece of the puzzle.

Bankroll management

The most important aspect of betting is the actual wagering. Someone who makes bad predictions will likely have better success if they bet appropriate amounts than someone with good predictions but poor budgeting. For example, you may have made a near-incredible 5-fold accumulator at 500/1, but if you bet your whole account balance on these, you will never find success because the volume of your bets will be off.

Basic bankroll management means deciding on how much to bet depending on both the odds and the account balance. For example, never betting more than 10% of your account balance, but for unlikely accumulators to only bet 2%. These figures can change, but whatever you decide, stick to it.

Choosing the right bookmaker and placing your bets

The next step is to pick the right bookmaker, sign up, and place your bets. The bookmaker you choose should reflect what betting market and strategy you plan to do, as well as having good odds in that space, good customer service, and a generous bonus. As seen on legalbet.uk, there’s no reason to miss out on a bonus when most companies are handing them out. The signing-up process is similar across platforms because it’s determined by Know Your Customer, but the payment method options will differ.


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Mark Perry, a devoted sports journalist and founder of XFL News Hub, has been a key figure in XFL coverage since its 2018 revival. Launching XFL News Hub soon after the league's return announcement, Mark has established the platform as a primary source for comprehensive XFL updates. Renowned for his in-depth knowledge and commitment to sports journalism, Mark actively engages the XFL community, welcoming interactions at mark.perry@xflnewshub.com.

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